18 Jan 2010

Research: Evian Babies

Could it be coincidence that this ad came out when we are all working on an uncanny image? Well either way, its here now and its creepy.
(youtube is being a pest)

But what makes it uncanny? These ads have been on for ages but not with children in those roles. We have seen men and women bust a move but the babies change our perception of them. It is a real scenario that older people would normally be invovled in but we get confused with all the baby heads. I don't think it is intentional but the heads seem to be floating as they don't always match up giving us a kind of horror vibe on top of the uncanny feeling.

All for some stupid water...


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